This work was done as one of the three guiding principles of Axiom — To add delight to the interface. Dynata’s users spend most of their time in front of computer screens, overwhelmed with data. Nature was chosen as the theme for all the artworks to intentionally create a disconnect between their world and their screens in a state of rest, initiation, or completion.
Artworks shown below were created to be used in common situations.
Market research involves exploring data for discoveries. The artworks below were created as an analogy by depicting a hiker exploring the wilderness.