Practitioners begin with anticipating fear, anxiety, or frustration that patients may experience when receiving care. They put their patients at the forefront of everything they do and reassure them at every stage to maximize comfort levels. Clinicians must gain their patients’ trust and share decision making so that everyone can work together to achieve the desired outcomes.

Medical practices often involve patients who are fearful of the unknown, of being humiliated, and of being helpless or vulnerable.

The only way to alleviate these pain points is to communicate better, faster, more collaboratively, and across other practitioners, patients, and their family members.